Originally a digital storage company—newly rebranded and aimed to inspire and connect with a more creative community. I helped lead the team through experiential prototypes and motion as we partnered with Dropbox to create an inspirational, thought leadership destination. A first large digital expression of the new brand.
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Motion and UX Design
We pushed the boundaries of the brand to see how flexible the system could be through a digital lens. Experimenting and bending the limitations of interactivity, flow, and UX throughout the marketing site. Through this process we concepted and prototyped some fun experiments that helped us clearly understand the clients appetite for maximizing the visual expression and interactivity of the new brand.