Originally a digital storage company—newly rebranded and aimed to inspire and connect with a more creative community. My team partnering with Dropbox to design their new marketing homepage and bring their new brand to life in its first digital expression.
Motion and UX Prototyping
Directing motion studies and rapid prototyping along the way helped us extrapolate on the foundations and principles of the new brand in a digital space. Bringing the brand to life through movement and interaction was one of the largest challenges we faced throughout the process.
The new brand touted; a more simple workflow, boldness and a home for your creative energy. Drafting from the key messaging we began to embody the digital expression with similar qualities; simplicity, boldness and energy.
We pushed the boundaries of the brand to see how flexible the system could be through a digital lens. Experimenting and bending the limitations of interactivity, flow, and UX throughout the marketing site. Through this process we concepted and prototyped some fun experiments that helped us clearly understand the clients appetite for maximizing the visual expression and interactivity of the new brand.