Levi’s®—a brand that has stood the test of time, not only as the original denim manufacturer but as a progressive, global fashion icon who has progressively empowered human rights and green initiatives. As the brand shifts their business model to direct to consumer shopping, I lead the project team to create the new global ecommerce destination. Creating a rich, brand centric design system for the global brands digital platforms.


Design Direction
Experience Design
Interactive Prototyping
Visual Design

We created an extensive design system, blending content and commerce through an optimized ecommerce platform.

A rich editorial and brand forward shopping experience.

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